How Long is the Product Good For?

I don’t know where I first read this but it has always stuck with me and I am surprised how few people are aware of it.  I have even had some cosmetic sales people not know this little golden nugget of information so I am going to pass it along to you.

If you turn over almost any cosmetic product you will see a symbol that looks similar to this:
https://belvadearblog.files.wordpress.com/2013/09/32598-cosmetic-expiration-symbol.gif?w=620

The number before the M will change and this is what you need to pay attention to.  It is called different things by different people, but regardless it means the same thing. The most common (correct) term is Period After Opening (PAO).

It indicates how long the product is safe for use after opening. “12M” in this example means that the product will be good for 12 months after opening. The quantity is typically in “M” for months, and the number of months can vary. If you know you’ve bought it before that time frame or you can’t honestly remember when the last time you used the product was, odds are you should toss it! In the future, you should write the date it was opened on the bottom of the jar using a permanent marker, I keep a silver sharpie in my bathroom because it works on both white & black packaging and most other colors!

Here is a great articles if you would like to read more about this topic:
http://checkcosmetic.net/cosmetic-and-perfume-shelf-life-faq/

As always check out our website at www.belvadear.com

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My Favorite Mascara Series

My first love was Cover Girl’s Clump Crusher by Lash Blast Mascara

Clump Crusher by LashBlast Mascara
Boasting a breakthrough in no-clump mascara. Get 200% more volume and zero clumps. Features an innovative double-sided brush with lash-loading and clump-combing zones to crush clumps.

And then they came out with Clump Crusher Water Resistant by Lash Blast Mascara and I always love water resistant.
Clump Crusher Water Resistant Mascara by LashBlast

First off I live in the humid south and can spend long periods of time outside for work so I never know when I’m going to end up with that under eye smudge with regular mascara.  Also water resistant mascaras tend to hold a curl better, something I cherish.  It has all the same great qualities as the original and then a few more! It’s easy to tell these two apart on my counter top because the Water Resistant version is printed in Blue

And then they went and blew my mind by coming out with: Clump Crusher Extensions LashBlast Mascara
Clump Crusher Extensions LashBlast Mascara
This offers 200% more volume + length, zero clumps, Fiber-stretch formula for buildable volume and length, Precision bristle spacing reduces clumps. I do notice that this does give me that little bit of extra length when I want it but don’t want to apply falsies.

All of these offer such a great black color, and I don’t end up with that tarantula look that happens so easily on my lashes. I tend to always want a great strong eyelash but I don’t like it to be the center of attention in my makeup look.  These mascaras offer that great look with a couple quick coats and I’m on my way.

Way to go Cover Girl on such a fantastic series of mascaras!!!